Studio Lock is a locker reservation and portfolio-tracking app concept built for University of Tampa art and design students, who need a reliable way to store and transport in-progress work between studios on campus. Students can reserve a free locker near their studio, unlock it with a QR code or backup PIN, and track the exact status and condition of stored pieces — including environmental alerts for humidity-sensitive materials like unsealed canvases.

For a University of Tampa branding project, the brief was to take a company that had actually gone bankrupt and rebuild its identity from the ground up. I chose Aloha Airlines — the real Hawaiian carrier that ceased operations in 2008. Rather than repeat the airline's old identity, I built a new sun-and-color mark, a tropical aircraft livery inspired by native Hawaiian flora, and a redesigned booking website aimed at higher-value travelers seeking a genuine "island connection," not just the cheapest seat.

A packaging redesign project for Little Debbie's Swiss Rolls. The original box gets lost in the snack aisle — it competes with brighter, louder competitors and reads dated next to newer snack brands, without doing much to signal what's actually inside. I rebuilt the packaging around bold, editorial typography and a cleaner color-coded system across three flavors (Original, Strawberry Shortcake, and Pumpkin Spice), then took it from structural sketches through hand-built paper prototypes before final photorealistic renders.

Freshman year, I built the brand identity for Charge, an energy drink startup founded by a group of Entrepreneurship students. The concept centered on a simple wordmark-and-plug mark that could scale from a can label to a billboard without losing legibility, then carried it across the full brand system — packaging, social presence, out-of-home advertising, and vehicle wraps — so the brand looked consistent.

Card Shark is a family card game I designed sophomore year, built around a simple idea: give a family-oriented dad something fun enough to actually pull everyone away from their phones. Players compete to collect the most cards while bluffing and reading each other — equal parts bold moves and deception, just like a shark on the hunt. The box was designed to work as both the game's rulebook and its own advertisement on a shelf.